Archive for December 11, 2012
SEMPO, a nonprofit that promotes the search engine marketing industry, has predicted that the industry in North America will be worth more than $23 billion by the end of 2012. Not many other industries can match the value that the search engine marketing industry has today, with companies in virtually all industries investing their time, their money and their resources in it every day. But most companies are unaware of the specific tools necessary for search engine optimization, or SEO, to work, so they outsource SEO for maximum benefit.
Most companies today outsource SEO services either because they do not have the in house talent, the in house tools and technologies, or the in house time available to devote to it. Most businesses today are invested solely in doing what they do to serve their own customers and do not have the time necessary to understand SEO, nor do they have the money to pay to invest for it. Instead, they outsource to save on having to educate employees and purchase necessary tools for it.
In the marketing world, lots of companies invest their time with a white label SEO firm that offers an excellent SEO outsourcing program. These companies often are classified as SEO resellers, and they resell SEO services for similar reasons that regular companies have. They either do not understand SEO or do not have the resources or time available to learn it and incorporate it easily. Instead, they choose a white label SEO firm, which can dramatically improve their offerings.
A white label SEO company is responsible for handling the bulk of search engine marketing work to ultimately position a company’s clients for greater success online. Through working alongside a white label SEO firm, marketing firms and web design companies invest their time in SEO programs instead of SEO education, which is far cheaper. More importantly, they delve further into marketing with mobile marketing solutions, which are considered significant for 88 percent of all search engine marketers. They see this growing trend as something that will be here to stay. Social media is helpful with a white label seo firm too, with about 43 percent of small business owners saying they spend six plus hours each week on social media sites, often getting nowhere. And with 250 million Twitter feeds going wild each day and 800 million Facebook page status updates made on a daily basis, a white label SEO firm has the capacity to tackle it all.