Archive for June 19, 2012
When it comes to branding yourself on a personal level, there are a few key points to bear in mind before launching any campaign whatsoever. First of all, ask yourself what type of image exactly you wish to put forth as you go about branding yourself. Are you looking for a professional edge, or more of a sophisticated or edgy vibe? Does your everyday appearance online and off meet the way you wish to be recognized? If this is not so, this part of branding yourself should be corrected as soon as possible.
Once you have set up the external points of branding yourself, go ahead and write some web copy that determines exactly what you can do and what you can offer in a manner that reflects the aesthetic ideal you wish to project. Once you have a great and well written piece of web copy to go on, ask yourself if images of your past work might be appropriate or necessary for the setting. If so, make sure that you get the best available photos or images together in order to make a convincing case for others to hire you for the job or jobs you have in mind.
From there, go ahead and start networking online and off with other professionals who can help you to gain further exposure and a greater degree of success in branding yourself as you see fit. Continue with this campaign of branding yourself that projects the image you wish to associate yourself with, and your efforts should be duly rewarded fairly shortly. Remember that branding yourself is something of an ongoing process, so make sure that you never rest on your laurels, and that you make a concerted effort to continuously market yourself in a fitting manner in order to obtain the best possible results. More.